Thursday, December 30, 2010

Robert Pattinson's Edward Cullen Character featured as one of's Top 12 Famous Characters and Their Cars

In the books, Edward Cullen drives a silver Volvo S60R. However, when it came time to make the films, Volvo had not produced the S60R, so a Volvo C30 was used in the first film and an XC60 in the following two. Fans of the Twilight saga are excited about the series and pay meticulous attention to detail , so it's important that the films are as faithful as possible to the books. That is why Volvo is in the unusual position of having its products in one of the most successful film productions of all time.

"The opportunity to participate in a production of this size is unique. Once Edward drives a Volvo in the books, our participation is both credible and logical, "says Oliver Engling, project manager of the campaign of Eclipse, the area of Communications for Global Development at Volvo Cars.
According to research Volvo's participation in the first film led to an increase in sales of the Volvo C30 in several countries, particularly in the U.S. market. After the release of New Moon, dealers reported increased interest in the Volvo XC60 and noted that consumers were going to showrooms to photograph their children in the car "Twilight."

- New Moon production, and the Volvo XC60, appear in the film the following vehicles: Buell XB 9S (bike), Chevrolet C-10 (old pickup), Honda Civic (sedan and coupe), Jeep Wrangler, Mercedes-Benz S-Class New Holland TN-Series (tractor), Nissan Sentra, and Porsche 911 Turbo Yamaha TW 200 (bike).
WebMotors Gossip-Dance 

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